Featured Projects
I’m a product designer with 10+ years of experience building data-driven products across video, 3D, and cloud. I lead work from research to launch, aligning teams and driving results—doubling conversion, reducing churn, and generating millions in revenue.
Patented
Award-Winning
Data-Driven
Accessible
Globally Distributed
Redesigned media management tools and flows to drive engagement and improve usability
Oversaw research and design for web, mobile, and desktop initiatives to enhance media capture, management workflows, and profile tools—serving 2.5M+ subscribers across 175 countries in 13 languages. Incorporated AI-powered automatic editing tools to streamline content creation and improve user engagement.
Product Design
Engagement
cloud • mobile • desktop • web
Launched Premium+ to drive revenue and reduce subscriber churn by clarifying value and expanding feature offerings.
Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.
Product Design
Growth
UXR
cloud • MOBILE • Desktop • web
Conducted research to develop concepts for a mobile app that boosts content engagement
Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.
Product Management
Engagement
UI / UXR
mobile • research artifacts
Designed an AI profit forecasting tool for construction projects
Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.
Product Design
Marketing
cloud • web
Featured Projects
I’m a product designer with 10+ years of experience building data-driven products across video, 3D, and cloud. I lead work from research to launch, aligning teams and driving results—doubling conversion, reducing churn, and generating millions in revenue.
Patented
Award-Winning
Data-Driven
Accessible
Globally Distributed
Redesigned media management tools and flows to drive engagement and improve usability
Oversaw research and design for web, mobile, and desktop initiatives to enhance media capture, management workflows, and profile tools—serving 2.5M+ subscribers across 175 countries in 13 languages. Incorporated AI-powered automatic editing tools to streamline content creation and improve user engagement.
Product Design
Engagement
cloud • mobile • desktop • web
Launched Premium+ to drive revenue and reduce subscriber churn by clarifying value and expanding feature offerings.
Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.
Product Design
Growth
UXR
cloud • MOBILE • Desktop • web
Conducted research to develop concepts for a mobile app that boosts content engagement
Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.
Product Management
Engagement
UI / UXR
mobile • research artifacts
Designed an AI profit forecasting tool for construction projects
Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.
Product Design
Marketing
cloud • web
Featured Projects
I’m a product designer with 10+ years of experience building data-driven products across video, 3D, and cloud. I lead work from research to launch, aligning teams and driving results—doubling conversion, reducing churn, and generating millions in revenue.
Patented
Award-Winning
Data-Driven
Accessible
Globally Distributed
Redesigned media management tools and flows to drive engagement and improve usability
Oversaw research and design for web, mobile, and desktop initiatives to enhance media capture, management workflows, and profile tools—serving 2.5M+ subscribers across 175 countries in 13 languages. Incorporated AI-powered automatic editing tools to streamline content creation and improve user engagement.
Product Design
Engagement
cloud • mobile • desktop • web
Launched Premium+ to drive revenue and reduce subscriber churn by clarifying value and expanding feature offerings.
Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.
Product Design
Growth
UXR
cloud • MOBILE • Desktop • web
Conducted research to develop concepts for a mobile app that boosts content engagement
Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.
Product Management
Engagement
UI / UXR
mobile • research artifacts
Designed an AI profit forecasting tool for construction projects
Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.
Product Design
Marketing
cloud • web
