Featured Projects
With over a decade of experience, I’ve led end-to-end product design across platforms ranging from video and 3D tools to cloud systems—guiding teams from 0-to-1 and aligning UX with business and technical goals. I collaborate closely with engineers and stakeholders to deliver data-informed solutions that drive growth, engagement, and retention.
Patented
Award-Winning
Data-Driven
Accessible
Globally Distributed


Launched Premium+ to drive revenue and reduce subscriber churn by clarifying value and expanding feature offerings.
Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.
Product Design
Growth
UXR
cloud • MOBILE • Desktop • web


Conducted research to develop concepts for a mobile app that boosts content engagement
Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.
Product Management
Engagement
UI / UXR
mobile • research artifacts


Redesigned media management tools and flows to drive engagement and improve usability
Oversaw research and design for web, mobile, and desktop initiatives to enhance media capture, management workflows, and profile tools—serving 2.5M+ subscribers across 175 countries in 13 languages. Incorporated AI-powered automatic editing tools to streamline content creation and improve user engagement.
Product Design
Engagement
cloud • mobile • desktop • web


Designed an AI profit forecasting tool for construction projects
Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.
Product Design
Marketing
cloud • web


Designed AI-driven inspection tools to optimize utility monitoring and reporting
UX design for FUSE, a desktop app that optimized electric utility inspections with data imports, repair requests, and reporting. Trained AI to analyze sUAS imagery, building a multi-million-image database to monitor 100,000+ power structures and enhance 3D situational awareness.
Product Design
UI / UXR
cloud • desktop • web
Featured Projects
With over a decade of experience, I’ve led end-to-end product design across platforms ranging from video and 3D tools to cloud systems—guiding teams from 0-to-1 and aligning UX with business and technical goals. I collaborate closely with engineers and stakeholders to deliver data-informed solutions that drive growth, engagement, and retention.
Patented
Award-Winning
Data-Driven
Accessible
Globally Distributed


Launched Premium+ to drive revenue and reduce subscriber churn by clarifying value and expanding feature offerings.
Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.
Product Design
Growth
UXR
cloud • MOBILE • Desktop • web


Conducted research to develop concepts for a mobile app that boosts content engagement
Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.
Product Management
Engagement
UI / UXR
mobile • research artifacts


Redesigned media management tools and flows to drive engagement and improve usability
Oversaw research and design for web, mobile, and desktop initiatives to enhance media capture, management workflows, and profile tools—serving 2.5M+ subscribers across 175 countries in 13 languages. Incorporated AI-powered automatic editing tools to streamline content creation and improve user engagement.
Product Design
Engagement
cloud • mobile • desktop • web


Designed an AI profit forecasting tool for construction projects
Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.
Product Design
Marketing
cloud • web


Designed AI-driven inspection tools to optimize utility monitoring and reporting
UX design for FUSE, a desktop app that optimized electric utility inspections with data imports, repair requests, and reporting. Trained AI to analyze sUAS imagery, building a multi-million-image database to monitor 100,000+ power structures and enhance 3D situational awareness.
Product Design
UI / UXR
cloud • desktop • web
Featured Projects
With over a decade of experience, I’ve led end-to-end product design across platforms ranging from video and 3D tools to cloud systems—guiding teams from 0-to-1 and aligning UX with business and technical goals. I collaborate closely with engineers and stakeholders to deliver data-informed solutions that drive growth, engagement, and retention.
Patented
Award-Winning
Data-Driven
Accessible
Globally Distributed


Launched Premium+ to drive revenue and reduce subscriber churn by clarifying value and expanding feature offerings.
Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.
Product Design
Growth
UXR
cloud • MOBILE • Desktop • web


Conducted research to develop concepts for a mobile app that boosts content engagement
Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.
Product Management
Engagement
UI / UXR
mobile • research artifacts


Redesigned media management tools and flows to drive engagement and improve usability
Oversaw research and design for web, mobile, and desktop initiatives to enhance media capture, management workflows, and profile tools—serving 2.5M+ subscribers across 175 countries in 13 languages. Incorporated AI-powered automatic editing tools to streamline content creation and improve user engagement.
Product Design
Engagement
cloud • mobile • desktop • web


Designed an AI profit forecasting tool for construction projects
Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.
Product Design
Marketing
cloud • web


Designed AI-driven inspection tools to optimize utility monitoring and reporting
UX design for FUSE, a desktop app that optimized electric utility inspections with data imports, repair requests, and reporting. Trained AI to analyze sUAS imagery, building a multi-million-image database to monitor 100,000+ power structures and enhance 3D situational awareness.
Product Design
UI / UXR
cloud • desktop • web