Featured Projects

With over a decade of experience, I’ve led end-to-end product design across platforms ranging from video and 3D tools to cloud systems—guiding teams from 0-to-1 and aligning UX with business and technical goals. I collaborate closely with engineers and stakeholders to deliver data-informed solutions that drive growth, engagement, and retention.

Patented

Award-Winning

Data-Driven

Accessible

Globally Distributed

Launched Premium+ to drive revenue and reduce subscriber churn by clarifying value and expanding feature offerings.

Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.

Product Design

Growth

UXR

cloud • MOBILE • Desktop • web

Conducted research to develop concepts for a mobile app that boosts content engagement

Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.

Product Management

Engagement

UI / UXR

mobile • research artifacts

Redesigned media management tools and flows to drive engagement and improve usability

Oversaw research and design for web, mobile, and desktop initiatives to enhance media capture, management workflows, and profile tools—serving 2.5M+ subscribers across 175 countries in 13 languages. Incorporated AI-powered automatic editing tools to streamline content creation and improve user engagement.

Product Design

Engagement

cloud • mobile • desktop • web

Designed an AI profit forecasting tool for construction projects

Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.

Product Design

Marketing

cloud • web

Designed AI-driven inspection tools to optimize utility monitoring and reporting

UX design for FUSE, a desktop app that optimized electric utility inspections with data imports, repair requests, and reporting. Trained AI to analyze sUAS imagery, building a multi-million-image database to monitor 100,000+ power structures and enhance 3D situational awareness.

Product Design

UI / UXR

cloud • desktop • web

Featured Projects

With over a decade of experience, I’ve led end-to-end product design across platforms ranging from video and 3D tools to cloud systems—guiding teams from 0-to-1 and aligning UX with business and technical goals. I collaborate closely with engineers and stakeholders to deliver data-informed solutions that drive growth, engagement, and retention.

Patented

Award-Winning

Data-Driven

Accessible

Globally Distributed

Launched Premium+ to drive revenue and reduce subscriber churn by clarifying value and expanding feature offerings.

Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.

Product Design

Growth

UXR

cloud • MOBILE • Desktop • web

Conducted research to develop concepts for a mobile app that boosts content engagement

Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.

Product Management

Engagement

UI / UXR

mobile • research artifacts

Redesigned media management tools and flows to drive engagement and improve usability

Oversaw research and design for web, mobile, and desktop initiatives to enhance media capture, management workflows, and profile tools—serving 2.5M+ subscribers across 175 countries in 13 languages. Incorporated AI-powered automatic editing tools to streamline content creation and improve user engagement.

Product Design

Engagement

cloud • mobile • desktop • web

Designed an AI profit forecasting tool for construction projects

Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.

Product Design

Marketing

cloud • web

Designed AI-driven inspection tools to optimize utility monitoring and reporting

UX design for FUSE, a desktop app that optimized electric utility inspections with data imports, repair requests, and reporting. Trained AI to analyze sUAS imagery, building a multi-million-image database to monitor 100,000+ power structures and enhance 3D situational awareness.

Product Design

UI / UXR

cloud • desktop • web

Featured Projects

With over a decade of experience, I’ve led end-to-end product design across platforms ranging from video and 3D tools to cloud systems—guiding teams from 0-to-1 and aligning UX with business and technical goals. I collaborate closely with engineers and stakeholders to deliver data-informed solutions that drive growth, engagement, and retention.

Patented

Award-Winning

Data-Driven

Accessible

Globally Distributed

Launched Premium+ to drive revenue and reduce subscriber churn by clarifying value and expanding feature offerings.

Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.

Product Design

Growth

UXR

cloud • MOBILE • Desktop • web

Conducted research to develop concepts for a mobile app that boosts content engagement

Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.

Product Management

Engagement

UI / UXR

mobile • research artifacts

Redesigned media management tools and flows to drive engagement and improve usability

Oversaw research and design for web, mobile, and desktop initiatives to enhance media capture, management workflows, and profile tools—serving 2.5M+ subscribers across 175 countries in 13 languages. Incorporated AI-powered automatic editing tools to streamline content creation and improve user engagement.

Product Design

Engagement

cloud • mobile • desktop • web

Designed an AI profit forecasting tool for construction projects

Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.

Product Design

Marketing

cloud • web

Designed AI-driven inspection tools to optimize utility monitoring and reporting

UX design for FUSE, a desktop app that optimized electric utility inspections with data imports, repair requests, and reporting. Trained AI to analyze sUAS imagery, building a multi-million-image database to monitor 100,000+ power structures and enhance 3D situational awareness.

Product Design

UI / UXR

cloud • desktop • web

Reid Haviland | Product Designer

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Reid Haviland | Product Designer