Featured Projects

With over a decade of experience, I've crafted data-driven experiences that align user needs, technology, and business goals. My expertise spans growth and engagement for complex systems, including video production, 3D, and cloud management tools.

Patented

Award-Winning

Data-Driven

Accessible

Globally Distributed

Product Design

Released the GoPro Premium+ Cloud subscription

Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn.

Product Design

UXR & Design for Ask Me Live!—an engagement-boosting feature.

Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes that was used to inform product.

Product Design

Redesigned media management tools and flows to drive engagement

Oversaw UX research and design for web, mobile, and desktop initiatives to improve media capture, management workflows, and profile management for over 2.5 million subscribers across 175 countries in 13 languages.

Product Design

Design an AI-powered profit forecasting tool for construction projects

Conducted the UX research and design for multi-million-dollar fintech and e-commerce redesigns while collaborating with a team of 6 product managers, 15 developers, 3 designers, and 2 marketers in an Agile environment on subscription based software initiatives.

Product Design

FUSE

UX design for FUSE, a desktop app that optimized electric utility inspections with data imports, repair requests, and reporting. Trained AI to analyze sUAS imagery, building a multi-million-image database to monitor 100,000+ power structures and enhance 3D situational awareness.

Featured Projects

With over a decade of experience, I've crafted data-driven experiences that align user needs, technology, and business goals. My expertise spans growth and engagement for complex systems, including video production, 3D, and cloud management tools.

Patented

Award-Winning

Data-Driven

Accessible

Globally Distributed

Product Design

Released the GoPro Premium+ Cloud subscription

Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn.

Product Design

UXR & Design for Ask Me Live!—an engagement-boosting feature.

Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes that was used to inform product.

Product Design

Redesigned media management tools and flows to drive engagement

Oversaw UX research and design for web, mobile, and desktop initiatives to improve media capture, management workflows, and profile management for over 2.5 million subscribers across 175 countries in 13 languages.

Product Design

Design an AI-powered profit forecasting tool for construction projects

Conducted the UX research and design for multi-million-dollar fintech and e-commerce redesigns while collaborating with a team of 6 product managers, 15 developers, 3 designers, and 2 marketers in an Agile environment on subscription based software initiatives.

Product Design

FUSE

UX design for FUSE, a desktop app that optimized electric utility inspections with data imports, repair requests, and reporting. Trained AI to analyze sUAS imagery, building a multi-million-image database to monitor 100,000+ power structures and enhance 3D situational awareness.

Featured Projects

With over a decade of experience, I've crafted data-driven experiences that align user needs, technology, and business goals. My expertise spans growth and engagement for complex systems, including video production, 3D, and cloud management tools.

Patented

Award-Winning

Data-Driven

Accessible

Globally Distributed

Product Design

Released the GoPro Premium+ Cloud subscription

Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn.

Product Design

UXR & Design for Ask Me Live!—an engagement-boosting feature.

Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes that was used to inform product.

Product Design

Redesigned media management tools and flows to drive engagement

Oversaw UX research and design for web, mobile, and desktop initiatives to improve media capture, management workflows, and profile management for over 2.5 million subscribers across 175 countries in 13 languages.

Product Design

Design an AI-powered profit forecasting tool for construction projects

Conducted the UX research and design for multi-million-dollar fintech and e-commerce redesigns while collaborating with a team of 6 product managers, 15 developers, 3 designers, and 2 marketers in an Agile environment on subscription based software initiatives.

Product Design

FUSE

UX design for FUSE, a desktop app that optimized electric utility inspections with data imports, repair requests, and reporting. Trained AI to analyze sUAS imagery, building a multi-million-image database to monitor 100,000+ power structures and enhance 3D situational awareness.

Reid Haviland | Product Designer

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Reid Haviland | Product Designer