Reid
Haviland

@ 2026 All rights reserved
Reid
Haviland
@ 2026 All rights reserved
Reid
Haviland

@ 2026 All rights reserved
PRODUCT DESIGNER
PRODUCT DESIGNER
+10 years of delivering experiences
+10 years of delivering experiences



Reid Haviland
Product Designer
PRODUCT DESIGNER
+10 years of delivering experiences



Reid Haviland
Product Designer
Nice to Meet You
Hi, I'm Reid.
I'm a Principal Product Designer with over a decade of experience turning technically complex products into experiences people actually enjoy using. At GoPro, I've led design across mobile, web, and hardware, partnering with product and engineering to ship work that's measurably changed how creators capture and share their lives.
My work spans industries where precision and clarity aren't optional: consumer electronics, aviation, defense, and construction. That range has sharpened how I design for high-stakes, high-complexity environments.
When I'm not designing, I'm on a bike trail, out sailing, flying helicopters, or tinkering with new tech.
Principal Product Designer, MHCID
Featured Work
A collection of case studies spanning different products and problems, each tied to a measurable business outcome.
A collection of case studies spanning different products and problems, each tied to a measurable business outcome.
A collection of case studies spanning different products and problems, each tied to a measurable business outcome.


Redesigned how 2.5M subscribers store, share, edit, and trust GoPro with their captured footage
GoPro's Quik app split every user's footage across three disconnected tabs, leaving 2.5M subscribers unsure what was backed up, what was safe to delete, and where their content actually lived. I led the end-to-end redesign that unified everything into one grid with clear cloud status and storage tools, driving a 3% YoY lift in subscription conversion and earning my promotion to Principal Product Designer.
Retention
Growth UX
Systems Design
CLOUD · MOBILE · DESKTOP · WEB


Redesigned how 2.5M subscribers store, share, edit, and trust GoPro with their captured footage
GoPro's Quik app split every user's footage across three disconnected tabs, leaving 2.5M subscribers unsure what was backed up, what was safe to delete, and where their content actually lived. I led the end-to-end redesign that unified everything into one grid with clear cloud status and storage tools, driving a 3% YoY lift in subscription conversion and earning my promotion to Principal Product Designer.
Retention
Growth UX
Systems Design
CLOUD · MOBILE · DESKTOP · WEB


Boosted growth and cut churn: The cloud subscription overhaul behind 30% of company revenue
Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.
Growth UX
UX Strategy
UXR
cloud • mobile• desktop • web


Boosted growth and cut churn: The cloud subscription overhaul behind 30% of company revenue
Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.
Growth UX
UX Strategy
UXR
cloud • mobile• desktop • web

Conducted research to develop concepts for a mobile app that boosts content engagement
Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.
Product Management
Engagement
UI / UXR
mobile • research artifacts

Conducted research to develop concepts for a mobile app that boosts content engagement
Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.
Product Management
Engagement
UI / UXR
mobile • research artifacts


Designed an AI profit forecasting tool for construction projects
Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.
DESIGN FOR AI
PRODUCT MARKETING
UI / UX / UXR
cloud • web


Designed an AI profit forecasting tool for construction projects
Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.
DESIGN FOR AI
PRODUCT MARKETING
UI / UX / UXR
cloud • web


Designed AI-driven inspection tools to optimize utility monitoring and reporting
UX design for FUSE, a desktop app that optimized electric utility inspections with data imports, repair requests, and reporting. Trained AI to analyze sUAS imagery, building a multi-million-image database to monitor 100,000+ power structures and enhance 3D situational awareness.
Product Marketing
0 to 1 DESIGN
Product Design
cloud • desktop • web


Designed AI-driven inspection tools to optimize utility monitoring and reporting
UX design for FUSE, a desktop app that optimized electric utility inspections with data imports, repair requests, and reporting. Trained AI to analyze sUAS imagery, building a multi-million-image database to monitor 100,000+ power structures and enhance 3D situational awareness.
Product Marketing
0 to 1 DESIGN
Product Design
cloud • desktop • web
Trusted By
Companies across industries, from global entertainment to mission-driven nonprofits, have trusted me to lead their design.
Companies across industries, from global entertainment to mission-driven nonprofits, have trusted me to lead their design.
Tech Stack
Using tools like Figma, Adobe Creative Suite, C4D, and Unreal Engine, I create research-driven, user-centered designs. My work blends traditional methods with advanced digital tools to deliver impactful, visually compelling experiences.
Using tools like Figma, Adobe Creative Suite, C4D, and Unreal Engine, I create research-driven, user-centered designs. My work blends traditional methods with advanced digital tools to deliver impactful, visually compelling experiences.

Figma
Figma

Jira
Jira

After Effects
After Effects

Framer
Framer

Photoshop
Photoshop

Cinema 4D
Cinema 4D

Illustrator
Illustrator

Unreal Engine
Unreal Engine

Premiere Pro
Premiere Pro
Feedback
I have experience across global, cloud, growth, and technical industries, with feedback from both users and business stakeholders highlighting the impact of my user-centered solutions.
Reid has been integral to the growth and scaling of our business through online and personal outreach. Reid standardized our marketing approach, brand, and general client facing materials....he is currently leading an image processing and quality control team for a large multi-million dollar inspection program.
He is quick to learn, specifically technology, and speaks his mind which makes him a valuable contributor in fast-paced environments...for the next five years he routinely provided instruction to peers and even worked as a contractor for CIA-affiliated organizations in the after hours. His dedication to the mission was unrivaled.
Reid has done a great job working with the various members of the teams to improve the user experience...Reid has stepped up to help with some of the key features in Construction Analytics. Recently we created a cross functional Project Team to span across the platform deliverables and Reid's role will be critical to the success of this team!
Reid is solid at delivering under pressure. He's stepped up in big ways and done it without dropping the ball elsewhere. He's a reliable design lead, especially when there are last-minute shifts, and he brings a steady, thoughtful approach that helps others stay focused. His work on Combined Grid, AI Training Program, ecosystem delete, albums, links, proxy mode, free up space, and more has made the experience even better for our customers. I want to recognize the sheer amount of work he's accomplished.
Over the past three months Reid has done an absolutely INSANE job at supporting all of the design tasks thrown his way across a few different parts of our software ecosystem.
He has handled them all with as much professionalism as artistic sense, working hard to understand the ask from the team, present a few options, roll with the punches, and support the team through to execution.
Reid has been integral to the growth and scaling of our business through online and personal outreach. Reid standardized our marketing approach, brand, and general client facing materials....he is currently leading an image processing and quality control team for a large multi-million dollar inspection program.
He is quick to learn, specifically technology, and speaks his mind which makes him a valuable contributor in fast-paced environments...for the next five years he routinely provided instruction to peers and even worked as a contractor for CIA-affiliated organizations in the after hours. His dedication to the mission was unrivaled.
Reid has done a great job working with the various members of the teams to improve the user experience...Reid has stepped up to help with some of the key features in Construction Analytics. Recently we created a cross functional Project Team to span across the platform deliverables and Reid's role will be critical to the success of this team!
Reid is solid at delivering under pressure. He's stepped up in big ways and done it without dropping the ball elsewhere. He's a reliable design lead, especially when there are last-minute shifts, and he brings a steady, thoughtful approach that helps others stay focused. His work on Combined Grid, AI Training Program, ecosystem delete, albums, links, proxy mode, free up space, and more has made the experience even better for our customers. I want to recognize the sheer amount of work he's accomplished.
Over the past three months Reid has done an absolutely INSANE job at supporting all of the design tasks thrown his way across a few different parts of our software ecosystem.
He has handled them all with as much professionalism as artistic sense, working hard to understand the ask from the team, present a few options, roll with the punches, and support the team through to execution.
Ask Questions
Let me know if you’d like more information on any of the case studies, or if you just want to talk product design. Thanks for taking a look!
Let me know if you’d like more information on any of the case studies, or if you just want to talk product design. Thanks for taking a look!










