Nice to Meet You
Hi, I'm Reid.
I'm a Principal Product Designer with over a decade of experience turning technically complex products into experiences people actually enjoy using. At GoPro, I've led design across mobile, web, and hardware, working closely with engineering to ship work that's measurably changed how creators capture and share their lives.
My work spans industries where precision and clarity aren't optional: consumer electronics, aviation, defense, and construction. That range has sharpened how I think about systems built for high-stakes, high-complexity environments.
I work best at the intersection of craft and systems, where the details matter but so does the architecture behind them. I partner closely with product and engineering to move fast without losing the thread of what users actually need.
When I'm not designing, I'm on a bike trail, out sailing, flying helicopters, or tinkering with new tech.
PRINCIPAL Product designer, MHCID
Select Partners
I work with innovative clients from around the world. My contributions have required creative solutions in UXR, UXD, videography, photography, editing, equipment testing, and data processing.



































