@ 2026 All rights reserved

@ 2026 All rights reserved

@ 2026 All rights reserved

PRODUCT DESIGNER

PRODUCT DESIGNER

REID Haviland

+10 years of delivering digital experiences

+10 years of delivering digital experiences

Fashion photoshoot with a woman posing in a dress

Reid Haviland

Product Designer

PRODUCT DESIGNER

REID Haviland

+10 years of delivering digital experiences

Fashion photoshoot with a woman posing in a dress

Reid Haviland

Product Designer

Nice to Meet You

Hi, I'm Reid.

I'm a Principal Product Designer with over a decade of experience turning technically complex products into experiences people actually enjoy using. At GoPro, I've led design across mobile, web, and hardware, partnering with product and engineering to ship work that's measurably changed how creators capture and share their lives.

My work spans industries where precision and clarity aren't optional: consumer electronics, aviation, defense, and construction. That range has sharpened how I design for high-stakes, high-complexity environments.

When I'm not designing, I'm on a bike trail, out sailing, flying helicopters, or tinkering with new tech.

Principal Product Designer, MHCID

Recent Wins

Not everything is a case study, yet. Here are some of my recent wins.

Enjoy a smooth, well-organized photoshoot, allowing you to focus on creating memories while I handle the rest.

Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography

9 659

9 659

+

+

Photos taken, each telling a unique story

Photos taken, each telling a unique story

Enjoy high-resolution photos that capture every detail and emotion beautifully.

A woman in a straw hat stands in the grass

30

30

%

%

Clients book another session within a year

Clients book another session within a year

Taken with precision

Camera control wheel
Camera control wheel

Today 09:15

What if I look awkward in photos?

Today 09:15

Everyone feels that way at first!

We'll do some test shots

You'll see how great you look with the right angles and lighting

Perfect, thanks!

Camera zoom lens
Camera zoom lens

100

100

+

+

Satisfied

clients

Satisfied clients

Turnaround Time

Edited photos delivered in 7 days or less.

Asian woman enjoying sun outside

Trusted By

Companies across industries, from global entertainment to mission-driven nonprofits, have trusted me to lead their design.

Featured Work

A collection of case studies spanning different products and problems, each tied to a measurable business outcome.

Redesigned how 2.5M subscribers store, share, edit, and trust GoPro with their captured footage

GoPro's Quik app split every user's footage across three disconnected tabs, leaving 2.5M subscribers unsure what was backed up, what was safe to delete, and where their content actually lived. I led the end-to-end redesign that unified everything into one grid with clear cloud status and storage tools, driving a 3% YoY lift in subscription conversion and earning my promotion to Principal Product Designer.

Retention

Growth UX

Systems Design

CLOUD · MOBILE · DESKTOP · WEB

Redesigned how 2.5M subscribers store, share, edit, and trust GoPro with their captured footage

GoPro's Quik app split every user's footage across three disconnected tabs, leaving 2.5M subscribers unsure what was backed up, what was safe to delete, and where their content actually lived. I led the end-to-end redesign that unified everything into one grid with clear cloud status and storage tools, driving a 3% YoY lift in subscription conversion and earning my promotion to Principal Product Designer.

Retention

Growth UX

Systems Design

CLOUD · MOBILE · DESKTOP · WEB

Boosted growth and cut churn: The cloud subscription overhaul behind 30% of company revenue

Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.

Growth UX

UX Strategy

UXR

cloud • mobile• desktop • web

Boosted growth and cut churn: The cloud subscription overhaul behind 30% of company revenue

Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.

Growth UX

UX Strategy

UXR

cloud • mobile• desktop • web

Conducted research to develop concepts for a mobile app that boosts content engagement

Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.

Product Management

Engagement

UI / UXR

mobile • research artifacts

Conducted research to develop concepts for a mobile app that boosts content engagement

Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.

Product Management

Engagement

UI / UXR

mobile • research artifacts

Designed an AI profit forecasting tool for construction projects

Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.

DESIGN FOR AI

PRODUCT MARKETING

UI / UX / UXR

cloud • web

Designed an AI profit forecasting tool for construction projects

Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.

DESIGN FOR AI

PRODUCT MARKETING

UI / UX / UXR

cloud • web

Designed AI-driven inspection tools to optimize utility monitoring and reporting

UX design for FUSE, a desktop app that optimized electric utility inspections with data imports, repair requests, and reporting. Trained AI to analyze sUAS imagery, building a multi-million-image database to monitor 100,000+ power structures and enhance 3D situational awareness.

Product Marketing

0 to 1 DESIGN

Product Design

cloud • desktop • web

Tech Stack

Using tools like Figma, Adobe Creative Suite, C4D, and Unreal Engine, I create research-driven, user-centered designs. My work blends traditional methods with advanced digital tools to deliver impactful, visually compelling experiences.

Figma

After Effects

Photoshop

Illustrator

Premiere Pro

Jira

Framer

Cinema 4D

Unreal Engine

Feedback

I think we would work well together

I have experience across global, cloud, growth, and technical industries, with feedback from both users and business stakeholders highlighting the impact of my user-centered solutions.

JR
Jim R.
Chief Technology Officer, Flight Evolved

Reid has been integral to the growth and scaling of our business through online and personal outreach. Reid standardized our marketing approach, brand, and general client facing materials....he is currently leading an image processing and quality control team for a large multi-million dollar inspection program.

TP
Terry P.
Special Agent, DEA

He is quick to learn, specifically technology, and speaks his mind which makes him a valuable contributor in fast-paced environments...for the next five years he routinely provided instruction to peers and even worked as a contractor for CIA-affiliated organizations in the after hours. His dedication to the mission was unrivaled.

JL
Jerry L.
VP of Product, Trimble

Reid has done a great job working with the various members of the teams to improve the user experience...Reid has stepped up to help with some of the key features in Construction Analytics. Recently we created a cross functional Project Team to span across the platform deliverables and Reid's role will be critical to the success of this team!

RH
Rebecca H.
Director of UX, GoPro

Reid is solid at delivering under pressure. He's stepped up in big ways and done it without dropping the ball elsewhere. He's a reliable design lead, especially when there are last-minute shifts, and he brings a steady, thoughtful approach that helps others stay focused. His work on Combined Grid, AI Training Program, ecosystem delete, albums, links, proxy mode, free up space, and more has made the experience even better for our customers. I want to recognize the sheer amount of work he's accomplished.

NG
Nate G.
Sr. Product Manager, GoPro

Over the past three months Reid has done an absolutely INSANE job at supporting all of the design tasks thrown his way across a few different parts of our software ecosystem.

He has handled them all with as much professionalism as artistic sense, working hard to understand the ask from the team, present a few options, roll with the punches, and support the team through to execution.

Have questions?
Reid Haviland | Product Designer