Nice to Meet You
Hi, I'm Reid.
I'm a Principal Product Designer with over a decade of experience turning technically complex products into experiences people actually enjoy using. At GoPro, I've led design across mobile, web, and hardware, partnering with product and engineering to ship work that's measurably changed how creators capture and share their lives.
My work spans industries where precision and clarity aren't optional: consumer electronics, aviation, defense, and construction. That range has sharpened how I design for high-stakes, high-complexity environments.
When I'm not designing, I'm on a bike trail, out sailing, flying helicopters, or tinkering with new tech.
Principal Product Designer, MHCID
Recent Wins
Not everything is a case study, yet. Here are some of my recent wins.
Enjoy a smooth, well-organized photoshoot, allowing you to focus on creating memories while I handle the rest.

Enjoy high-resolution photos that capture every detail and emotion beautifully.

Taken with precision
Today 09:15
What if I look awkward in photos?
Today 09:15
Everyone feels that way at first!
We'll do some test shots
You'll see how great you look with the right angles and lighting
Perfect, thanks!





Turnaround Time
Edited photos delivered in 7 days or less.

Trusted By
Companies across industries, from global entertainment to mission-driven nonprofits, have trusted me to lead their design.
Featured Work
A collection of case studies spanning different products and problems, each tied to a measurable business outcome.


Designed AI-driven inspection tools to optimize utility monitoring and reporting
UX design for FUSE, a desktop app that optimized electric utility inspections with data imports, repair requests, and reporting. Trained AI to analyze sUAS imagery, building a multi-million-image database to monitor 100,000+ power structures and enhance 3D situational awareness.
Product Marketing
0 to 1 DESIGN
Product Design
cloud • desktop • web
Tech Stack
Using tools like Figma, Adobe Creative Suite, C4D, and Unreal Engine, I create research-driven, user-centered designs. My work blends traditional methods with advanced digital tools to deliver impactful, visually compelling experiences.

Figma

After Effects

Photoshop

Illustrator

Premiere Pro

Jira

Framer

Cinema 4D

Unreal Engine










































