Reid Haviland
Bridging design and data to craft products people love.
Bridging design and data to craft products people love.
Bridging design and data to craft products people love.
I combine design craft and systems thinking to help teams solve user problems, boost engagement, and deliver results that move the business forward.
I combine design craft and systems thinking to help teams solve user problems, boost engagement, and deliver results that move the business forward.
I combine design craft and systems thinking to help teams solve user problems, boost engagement, and deliver results that move the business forward.
Nice to Meet You
Designing clarity at the intersection of users, business, and technology.
I’m a UX designer with a knack for turning technical complexity into clarity. Over the past decade, I’ve led cross-functional teams through deeply technical environments — translating engineering challenges into user-first solutions that drive measurable impact.
My approach blends strategy, systems thinking, and storytelling. I dive into user behavior, uncover friction points, and design experiences that feel intuitive and effortless — no matter how complex the underlying technology. When I’m not designing products, you’ll find me on a mountain bike trail, sailing, experimenting with new tech, or sketching ideas on a napkin.
Reid Haviland
Senior Product designer, MHCID
FEATURED WORK
Redesigning GoPro’s Media Management Experience
To reduce confusion and churn among GoPro subscribers, I designed a unified media gallery that merges app and cloud content into a single, intuitive view. This streamlined grid simplified storage management, aligned the app experience with user expectations, and led to a sustained ~40–50% lift in daily subscription activity following launch.
Product Design
Engagement
cloud • mobile • desktop • web
Boosted growth and cut churn: The cloud subscription overhaul behind 30% of company revenue.
Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.
Product Design
Growth
UXR
cloud • MOBILE • Desktop • web
Conducted research to develop concepts for a mobile app that boosts content engagement
Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.
Product Management
Engagement
UI / UXR
mobile • research artifacts
Designed an AI profit forecasting tool for construction projects
Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.
Product Design
Marketing
cloud • web
FEATURED WORK
Redesigning GoPro’s Media Management Experience
To reduce confusion and churn among GoPro subscribers, I designed a unified media gallery that merges app and cloud content into a single, intuitive view. This streamlined grid simplified storage management, aligned the app experience with user expectations, and led to a sustained ~40–50% lift in daily subscription activity following launch.
Product Design
Engagement
cloud • mobile • desktop • web
Boosted growth and cut churn: The cloud subscription overhaul behind 30% of company revenue.
Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.
Product Design
Growth
UXR
cloud • MOBILE • Desktop • web
Conducted research to develop concepts for a mobile app that boosts content engagement
Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.
Product Management
Engagement
UI / UXR
mobile • research artifacts
Designed an AI profit forecasting tool for construction projects
Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.
Product Design
Marketing
cloud • web
FEATURED WORK
Redesigning GoPro’s Media Management Experience
To reduce confusion and churn among GoPro subscribers, I designed a unified media gallery that merges app and cloud content into a single, intuitive view. This streamlined grid simplified storage management, aligned the app experience with user expectations, and led to a sustained ~40–50% lift in daily subscription activity following launch.
Product Design
Engagement
cloud • mobile • desktop • web
Boosted growth and cut churn: The cloud subscription overhaul behind 30% of company revenue.
Developed and executed a phased strategy for cloud subscription services that generated 30% of company revenue, boosted new subscriptions by 10%, and lowered churn by 4%.
Product Design
Growth
UXR
cloud • MOBILE • Desktop • web
Conducted research to develop concepts for a mobile app that boosts content engagement
Served as Product Manager and UI/UX Designer on a team of six students, collaborating with Netflix stakeholders to conduct user interviews, define requirements, and develop high-fidelity prototypes.
Product Management
Engagement
UI / UXR
mobile • research artifacts
Designed an AI profit forecasting tool for construction projects
Led UX research and design for an AI-powered forecasting tool in Construction Analytics, guiding it from concept to delivery. Developed an intuitive UX that empowers contractors, manufacturers, and distributors to access predictive insights, assess project risks, and make data-driven decisions.
Product Design
Marketing
cloud • web
Select Partners
I work with innovative clients from around the world. My contributions have required creative solutions in UXR, UXD, videography, photography, editing, equipment testing, and data processing.
Tech Stack
Using tools like Figma, Adobe Creative Suite, ,C4D, and Unreal Engine, I create research-driven, user-centered designs. My work blends traditional methods with advanced digital tools to deliver impactful, visually compelling experiences.
Figma
Jira
After Effects
Photoshop
Illustrator
Premiere Pro
Framer
WordPress
Cinema 4D
Unreal Engine
Tools I use
Using tools like Figma, Adobe Creative Suite, ,C4D, and Unreal Engine, I create research-driven, user-centered designs. My work blends traditional methods with advanced digital tools to deliver impactful, visually compelling experiences.
Tools I use
Using tools like Figma, Adobe Creative Suite, ,C4D, and Unreal Engine, I create research-driven, user-centered designs. My work blends traditional methods with advanced digital tools to deliver impactful, visually compelling experiences.
Figma
Jira
After Effects
Photoshop
Illustrator
Premiere Pro
Framer
WordPress
Cinema 4D
Unreal Engine
Feedback
I think we would work well together, and there's good reason.
I have experience across global, cloud, growth, and technical industries, with feedback from both users and business stakeholders highlighting the impact of my user-centered solutions.
Feedback
I think we would work well together, and there's good reason.
I have experience across global, cloud, growth, and technical industries, with feedback from both users and business stakeholders highlighting the impact of my user-centered solutions.
He is quick to learn, specifically technology, and speaks his mind which makes him a valuable contributor in fast-paced environments...for the next five years he routinely provided instruction to peers and even worked as a contractor for CIA-affiliated organizations in the after hours. His dedication to the mission was unrivaled.
Terry P.
Special Agent, DEA
Reid has done a great job working with the various members of the teams to improve the user experience...Reid has stepped up to help with some of the key features in Construction Analytics. Recently we created a cross functional Project Team to span across the platform deliverables and Reid's role will be critical to the success of this team!
Jerry L.
VP of Product, Trimble
Reid has been integral to the growth and scaling of our business through online and personal outreach. Reid standardized our marketing approach, brand, and general client facing materials....he is currently leading an image processing and quality control team for a large multi-million dollar inspection program.
Jim R.
Chief Technology Officer, Flight Evolved
The software has exceeded all expectations. From speed to accuracy, it handles tasks seamlessly and offers detailed insights that help us make better decisions. It’s an invaluable tool for any business.
Rebecca H.
Director of UX, GoPro
Over the past three months Reid has done an absolutely INSANE job at supporting all of the design tasks thrown his way across a few different parts of our software ecosystem.
He has handled them all with as much professionalism as artistic sense, working hard to understand the ask from the team, present a few options, roll with the punches, and support the team through to execution.
Nate G.
Sr. Product Manager, GoPro
